Transform Learning Through the Power of Video

Captivate Minds, Change Behaviors, and Drive Results

Capturing attention is just the beginning. At Tesseract, we harness the emotive power of animation to not only engage learners but also inspire lasting change.

Did you know that 75% of the population are visual learners? It means that they remember and learn information better through videos, images, infographics, etc. or that one minute of video equals approximately 1.8 million written words. Video isn't just a medium; it's a revolution in learning.

Crafting Stories that Resonate

Our approach transcends traditional information delivery, focusing on creating narratives that resonate deeply with your learners. By connecting with them on an emotional level, we make complex concepts not just understood, but truly felt. Here's how we achieve this:

Emotion-Driven Learning: We harness the power of empathy and emotion to make learning experiences more impactful. By engaging learners' emotions, we create connections that help the content stick, making it more memorable and meaningful.
Behavior Change Catalysts: Our compelling scenarios are designed to do more than just impart knowledge—they drive real change. By placing learners in realistic situations, we encourage them to apply what they've learned, transforming knowledge into actionable behavior.
Memory Anchors: We employ strategic visual and auditory cues to enhance retention and recall. These memory anchors help learners retain information long after the learning session is over, ensuring they can apply their knowledge when it matters most.

All the above collectively drive:

Very high learner engagement
A much-reduced cognitive overload
Much higher knowledge retention
Better cost-effectiveness
Favorable easy access and
A highly personalized learning experience

Our Video Styles: A Solution for Every Need

Scenario-Based Learning (Immerse Learners in Real-World Situations): Scenario-based learning places learners in realistic, job-related situations where they must make decisions and experience the consequences in a safe environment. This method not only enhances critical thinking and problem-solving skills but also ensures that learners can apply their knowledge in real-life contexts. By simulating real-world challenges, learners build confidence and competence, leading to better on-the-job performance.
Animated Explainers (Simplify Complex Topics with Visual Appeal): Animated explainers are an effective way to break down intricate concepts into engaging and easy-to-understand content. These visually appealing videos simplify without oversimplifying, making complex information accessible to all learners. Whether explaining a technical process, a new product, or a company policy, animated explainers capture attention and improve retention using visuals, motion, and storytelling.
Interactive Video Journeys: Personalize Learning with Choice-Driven Narratives: Interactive video journeys allow learners to engage actively by making choices that shape their learning path. This personalized approach keeps learners invested in the content, as they explore different outcomes based on their decisions. These choice-driven narratives are particularly effective in training scenarios where understanding the impact of different decisions is crucial, such as leadership development, customer service, or compliance training.
Microlearning Snippets (Deliver Focused, Bite-Sized Content for Just-in-Time Learning): Microlearning snippets are short, targeted learning modules designed to meet specific learning needs quickly. Ideal for just-in-time training and reinforcement, these snippets provide learners with the exact information they need, when they need it. This format is perfect for busy professionals who require quick refreshers or need to learn new concepts on the go without committing to lengthy training sessions.
Executive Communications (Inspire and Align Your Workforce with Leadership Messages): Executive communications through professionally produced videos amplify leadership messages, ensuring they resonate with the entire workforce. These videos are crafted to inspire, motivate, and align employees with the organization’s vision and goals. By using high-quality production techniques and clear, compelling messaging, executive communications videos enhance the connection between leadership and employees, fostering a sense of unity and shared purpose across the organization.

In addition to all the above, we also look into:

Screencast Videos: The focus is on showing learners how to complete a process with an audio overlay explaining what is being done. This is used for creating how-to videos, software tutorials, etc.
Live-Action Videos: Here the focus is a scripted story and characters enacting the story. Very useful for specifically focused scenarios. Historical retellings are an excellent example here.

Production Capabilities That Bring Your Vision to Life

Our in-house team of storytellers, animators, and video production experts work together seamlessly to bring your vision to life. By leveraging their diverse skills and creative expertise, we deliver a wide range of high-impact video solutions, including:

High-Quality Live-Action Videos: We produce cinematic, live-action videos that capture real-world scenarios, convey powerful messages, and engage audiences through authentic storytelling. From corporate videos to training modules, our live-action content is crafted to leave a lasting impression.
2D and 3D Animations: Our animation team creates visually stunning 2D and 3D animations that simplify complex ideas and bring abstract concepts to life. Whether for educational purposes, product demonstrations, or marketing campaigns, our animations captivate and inform your audience.
Motion Graphics: Enhance your visual storytelling with dynamic motion graphics that add energy and clarity to your content. We blend text, shapes, and imagery into compelling narratives that help convey key messages in an engaging and memorable way.
Green Screen Productions: Our green screen capabilities allow us to place your subjects in virtually any environment, from realistic settings to fantastical worlds. This technique is ideal for creating professional, versatile videos with customizable backgrounds that fit your brand or learning objectives.
360-degree Immersive Experiences: Immerse your audience in a fully interactive, 360-degree video experience that allows them to explore environments and scenarios from every angle. Perfect for virtual tours, training simulations, and experiential learning, our 360-degree videos offer a deep level of engagement and realism that traditional video formats can't match.

Real-World Impact: Success Stories

Engaging Videos on Organization Brand Training

Challenge:

The organization needed to ensure that its global workforce deeply understood and could effectively communicate the brand's values, vision, and identity. The challenge was to create a training program that was not only engaging and memorable but also capable of delivering a consistent brand message among the workforce.

Solution:

We proposed a theme-based approach, guiding learners on a journey of discovery and understanding of the brand. This approach was enhanced by incorporating gamification elements to boost engagement and retention. The training content was designed as a series of highly engaging episodes, featuring:

Whiteboard Animations: Simplified complex brand concepts with visually appealing whiteboard animations, making them easy to understand and remember.
Infographic Videos: Delivered key brand messages through visually compelling infographics, ensuring clarity and impact.
Kinetic Text Animation: Highlighted important points with dynamic kinetic text, emphasizing critical brand values.
Interactive Videos: Included interactive elements in videos of high importance, allowing learners to engage actively and test their understanding in real time.
Practice Questions: Reinforced learning with practice questions embedded throughout the episodes, helping learners retain information more effectively.

All content was developed to be SCORM-compliant, ensuring seamless integration with the proprietary platform.

Impact:

The theme-based, gamified approach led to a significant increase in learner engagement and knowledge retention. Employees reported a deeper understanding of the Henkel brand, and the training program achieved a 95% completion rate across global teams. Post-training assessments showed a 40% improvement in brand message consistency, and the program received high praise from both employees and leadership for its creativity and effectiveness. This approach not only unified brand communication but also fostered a stronger sense of connection to the Henkel brand among employees.

The Tesseract Difference

Storytelling Expertise: At Tesseract, we transcend traditional video production by weaving compelling narratives that captivate and inspire. Our script writers and content creators transform complex concepts into engaging stories that resonate with your audience.

Behavioral Science Approach: Our video content is meticulously designed based on insights from behavioral science and cognitive psychology. We leverage the latest research on how the brain processes and retains information to ensure our videos are not only engaging but also optimized for maximum learning efficacy.

Inspired Thinking: Forrester Research analyst James McQuivey claims one minute of video equals approximately 1.8 million written words. Therefore, we stitch visual cues, audio linkages, interplay, and good content to make understanding, comprehension, reconnecting, and retention easier.

Cutting-Edge Technology: Embracing the latest technological advancements, we integrate state-of-the-art tools such as augmented reality (AR) overlays, interactive branching scenarios, and 360-degree video experiences.

Measurable Impact: We go beyond content creation to partner with you in measuring the effectiveness of your video learning initiatives. Using advanced analytics and performance tracking tools, we assess key metrics such as learner engagement, knowledge retention, and application.

Ready to Transform Your Learning Strategy?

Let's create video content that doesn't just inform but also transforms. Contact us today to start your video learning journey.

Transform Learning Through the Power of Animation