How to Write Winning Custom eLearning Strategy to Boost ROI

How to Write Winning Custom eLearning Strategy to Boost ROI

Thanks to a mixture of intense competition and constantly changing technology, corporations are facing a unique set of challenges. How do they remain competitive on a lean budget? One way to face this challenge is to create lean yet effective training strategies. eLearning initiatives are an important part of this.

A solid eLearning strategy can be put into place to help a company cut costs in the area of training and development. The key to this is building a strategy that focuses on ROI. In the paragraphs below, we detail actionable steps for writing, customer eLearning content that boosts or ROI and lowers training costs.

How Does Custom eLearning Benefit the Customer?

The first step is, as always, obtaining buy-in. What benefit is it to the customer to switch from traditional training programs? Here are a few benefits to consider:

  • Learners become more motivated: eLearning can be designed in ways that are engaging, mobile friendly, highly visual, and flexible. Courses can be created to meet the specific needs of the audience, and presented in a way that works for them.
  • Custom eLearning can better meet business needs: There’s more to training than simply improving competencies. Custom eLearning can be aligned to each customer’s company culture, and specific mission. This means the curriculum can be tailored for relevance and meaning.
  • It reduces turnover: The happiest employees are the ones who feel as if their employer is investing in them. When a company creates customized eLearning programs, workers understand that they have a future with the company, and are receiving the training they need for those opportunities. Because of this, companies save costs relating to recruiting and onboarding.

1. Know What You Want To Accomplish

As with every project, you should have a clear and concise goal planned out. Only then will you be able to create a great strategy.

Our main tip to you is to plan out a rough sketch. In this plan, decide what you want to include, and the benefits of including each part.

This will give you a clear idea of how well you’re eLearning class will go.

Knowing precisely what you want to accomplish is key to achieving all your goals.

2. Teach It Your Way

The alternative to custom eLearning is off-the-shelf. Though this may be cheap and fast, it’s also incredibly generic.

One of the main benefits of custom eLearning is that we can teach our professionals, in the way that we want to.

Custom eLearning is tailored to your company – everything from your policies, to your organization’s culture. For this reason, you should teach it in your way – and not in some generic way.

When you teach employees the specific company processes, it makes the on-the-job learning curve much shorter. Hence, the ROI is boosted.

This can only be done if you teach it is a specific, custom way.

3. Consider Gamification

Did you know that custom eLearning can include games and simulations? By adopting these new technologies, you’re ultimately supporting the adoption of new systems.

Of course, employees will love this blast of innovation. They will also learn much quicker, and it’ll break down that transition period resistance.

In terms of writing, look at your strategy like a game itself. If you can provide your learners will a safe place to fail, they will enjoy the learning process much more.

Let them have multiple “lives,” this way they won’t give up, or feel too pressured.

4. Focus On Onboarding

While writing your eLearning strategy, make sure that you’re focusing on onboarding.

The majority of new employees decide their commitment to their job, in just the first few weeks.

Obviously, ROI is heavily impacted by the turnaround of staff. Thus, a successful onboard process should be focused on.

Once you design and develop an engaging custom eLearning course, you’ll likely retain your talented employees.

To do this, make sure that you’re focusing on the values of the company, the uniqueness. Also, mention how the company will support them.

5. Craft High-Impact Learning

High-impact learning is engaging, focused, and relevant. It’s the best way to teach people and gain the most from the custom course.

To create high-impact learning, consider including the following:

  • Anecdotes/scenarios
  • Case studies
  • Organization-specific information
  • Real-life problems

Don’t forget, custom eLearning can be followed by an instructor-led training session. They don’t have to be in competition with one another – instead, they should complement each other to make the onboarding/training process seamless.

The goal, when writing your strategy, is to make difficult subject matters much easier to understand.

6. Provide Real-World, Unique Challenges

On the topic of high-impact learning, we thought we would touch on one point in particular.

Providing real-world customized challenges is one of the best ways to learn and is very unique to custom eLearning courses.

In your strategy, make sure to include tailor-made visuals, unique interactions, and real-life scenarios.

This way, when your employee comes to face to face with an employee, they will already have experience with the majority of challenges.

Through online courses, they learn from mistakes in the comfort of their own home, or the office. There’s no downtime at work or an angry cus-tomer.

In addition to this, presenting your employees with a challenge that mirrors a real-life circumstance, creates a really engaging and exciting eLearning experience.

7. Don’t Forget About Social Media

When we consider ROI, you must keep employees engaged and interested. Obviously, eLearning is only successful when those there to learn, actually pay attention.

As employees spend the majority of their time on social media, you should incorporate it into your custom courses.

For instance, you can open online discussions or create groups.

When you encourage employees to collaborate and engage with one another, they develop solutions to problems and become more motivated.

As you write your strategy, always consider how you can improve company culture, and create more of a team at work.

8. Use Assessment Tools

As you’ll know, evaluating your performance is essential for any kind of improvement.

If you want to improve your custom eLearning course, you need to find out where it needs improving.

You should always ask for impartial reviews of the eLearning class, and consider ways that your strategy can be improved from this.

You should also measure employee’s performance, and evaluate it constructively.

For instance, if you find that multiple employees struggle in certain aspects, then you may want to change/ add to that part in your strategy.

9. Consider Mobile Learning

When writing your strategy, you should consider the option of mobile learning.

Mobile learning is already a popular alternative, for apparent reasons. Learners can go through customer courses wherever and whenever they are.

This type of flexibility works well for many companies and proves to be fantastic for ROI. Could it be the key to your employee’s improvement in work?

Adriana Veasey, a senior writer at Studicus and a content marketing specialist at WoWGrade says “Don’t forget to align any mobile class with your brand. A mobile route can help your employees to engage more, and motivate them to try harder.”

10. Update It Whenever You Need To

The great thing about custom eLearning content is that you keep that first initial one. Of course, when you need to update it, do so.

Reusing content obviously boosts the ROI, while making updates still keeps the courses relevant and useful.

Something you should consider in your strategy is that employees will be subject to training multiple times throughout their career with you.

Continual exposure to specific content can reinforce learning, while updates keep it fresh and exciting.


When aiming for a training solution that boosts ROI, custom eLearning solutions will reach all your goals.

To reach these goals, you do need a killer strategy, and these tips above will assuredly help you achieve them.

The takeaway points: Always make updates, consider new innovations, and always consider your specific company.

The desirable outcome is that you improve the performance of your employees, increase employee retention, and create a friendly, warm culture around your workplace.

Creating a custom eLearning strategy should focus on the learners, and the result should help boost your ROI.

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