Video based learning is a powerful and effective method of learning new concepts. Videos have the power to captivate, entice, and educate learners. When implemented correctly, a video based learning solution has the right impact on the minds of the learners.
• Employees are 75% more likely to watch a video than open an email or read documents. – Forrester Research
This is one of the modes of learning where all senses are engaged for a learner. It would mean images that have varying visual dynamics , varying types of text, different sounds, and audio inputs and enhancements. Versatility and flexibility are immense in this approach. Learners are pulled in rather than someone enforcing them or pushing them to participate in Video based learning.
Forrester Research analyst James McQuivey claims one minute of video equals approximately 1.8 million written words.
Video based learning is a form of learning in which learners learn concepts through various types of videos, such as infographics, animation, character-driven, mentor, and more.
Video based learning when implemented correctly has the right impact on the minds of the learners. Videos have the power to captivate, entice, and educate learners. Rightly built video based learning snippets, meaning right-sized videos with appealing graphics, visuals, and narration help the audience connect well to the subject being taught and lead to better decision-making.
Accessibility is of the essence here and the possibility of microlearning through granularity of content is visible, like a focus on a specific topic. Cross generations, if there is one medium of learning that would very unlikely fade, it is video based learning. There is greater retention with a compelling consumption of the information.
Videos help organizations to communicate important messages to their audiences. There are two major types of videos: tutor/instructor based (human) and animated. In the former, the strategy and script need to be crafted and given to the tutors to enact, shoot, and record the video. On the other hand, animated videos are created basis the scripts and visualization. Some use green screens to record the speech of the tutor and then add the background elements during the editing process.
Video based learning adds value to existing learning solutions and leads to performance enhancements.
Let’s look at a few arenas where video based learning adds value:
• Aligning personal goals to organizational goals.
• Aligning personal goals to business goals.
• Skills training for employees doing desk jobs.
• Skills training for employees doing on-field jobs.
• New product/services training.
• Training to create a captivating experience across various topics.
We keep it simple and focused.
Video based learning helps the learners remember the concepts well if they are crafted well and have the right mix of animation and text elements.
Learners benefit from videos and use the new learning to improve their performance and thus leading to better productivity. Organizations are pleased if the business goals and learning outcomes are met for the monies spent on the solution.
Videos can be scenario-based, illustrative in nature, animated and interactive, explainers being involved, interactive, conceptual, narrative-based, etc. The exploratory themes are endless.
Professionally created Videos for maximum impact
Tesseract Learning understands that videos are a powerful method of communicating important announcements related to the product, company policies, and change management. The videos are memorable or sticky and help in the long-term retention of the core message conveyed within the video.
We have a team of expert scriptwriters, visual designers, animators, and video developers who create the best experience. Videos created by us have the right impact on the learner.
Tesseract Learning has a wide array of video development capabilities. Be it kinetic text animation or infographic-based videos, motion graphics, or green screen videos, we have the expertise to develop any type of video suiting customer requirements.
There is a line by Liraz Margalit from ‘The Brain Perspective’, and she says, “When we watch a video, we become immersed in it and create an empathetic connection with the screen. If you want your visitors to fall in love with your content, it makes sense to deliver it via video… it is much easier for us to become emotionally attached to something we watch in a video than something we read in an article.”
This is so apt, especially so in a learning context!